The Roadmap: Zero to 100  ·  For massage therapists

Stop buying guaranteed-client promises from people selling you software.
Here's the system I actually used.

From zero followers to a booked-out calendar

From zero followers and two clients to booked out a month ahead in four months — and not just followers. Followers that book.

15 of 15 founding seats left Then $1,500

Get the Roadmap — $997 founding or 3 payments of $367

Founding price for the first 15 members, then $1,500. Instant access. Lifetime. Pick one payment or three at checkout.

The proof

I didn't read about this. I did it.

0 → 13Kfollowers in 4 months (10K in 3)
2Mviews a month, on average
1 monthbooked out in advance, from a brand-new practice
$0spent on an agency, a team, or anyone's software

Started posting end of May 2026. Zero followers. A brand-new practice with one or two clients, both friends. Licensed New York State massage therapist. Started with negative money, in school, bartending and working minimum wage to pay for it.

Why me and not the $18,000 program

I've sat in that Zoom call.

You've seen the ads. "Guaranteed 50 new clients a month." "30 new patients or your money back." I sat down with those agency teams — and it's one guy trying to sell you software that "does everything." It doesn't. You still do all the work. You just paid $15,000 first.

Let me say the quiet part: there is no AI tool that films for you, posts for you, and runs your ads while you do nothing. AI can take real work off your plate now — I have Claude edit a lot of my reels, and I show you how — but there are still actions you have to take. What I'm giving you is the exact list of those actions, in order, using tools you already have — ChatGPT or Claude, CapCut, Instagram Edits.

I'm one guy on Long Island who figured this out myself, relentlessly, posting every day. It took me four months because I was figuring it out as I went. You're not. You've got the map. Realistically — depending on how hard you work — this is weeks, not months. I'm not guaranteeing you a booked-out schedule in 30 days. I'm telling you it's possible, because I'm the proof.

The lesson the "0 to 10K" guides can't teach you

Views are not bookings.

200,000views on one reel.
Zero bookings.
3,000views on another.
Five new clients.

Same account. Same month. The difference between those two reels is the whole course. Inside, I open my own Instagram insights on screen and show you what to look at instead of the view count — profile visits, link taps, DMs, where your viewers actually live — so you make the second kind of reel on purpose. Nobody selling a "growth guide" will show you this, because growth guides are measured in followers. Your business is measured in bookings.

What's inside

Seven phases. Nineteen lessons. Ten downloads. One map.

Start wherever you are. Brand new? Phase 1 (ten minutes). Posting but nobody books? Phase 3. Booked solid and want to scale? Phase 5 and 7. Every lesson ends with one thing to do today — not a theory, a task. And the 30-day calendar tells you what to watch, what to film and what to post every day, with the hook already written.

Phase 1FoundationBe legal, pick your name, pick your niche and your price. Know your worth before you post. Includes your 30-day action calendar.
Phase 2The 4-Pillar Content EngineOne recorded session becomes a month of reels. Talking heads, 50 hooks already written, the three editing must-haves (or hand the edit to Claude with my starter editing skill — optional), my exact prompts — and the Views ≠ Bookings audit of my own account.
Phase 3Convert the ViewsThe booking funnel (Vagaro vs. Calendly, and why), and how to set up your profile and site so people book without texting you first.
Phase 4Business BackendSeparate accounts from day one. Short, and it saves you a weekend at tax time.
Phase 5Paid GrowthMy exact Meta ad setup, on screen and on one page. Copy it setting for setting and boost the post that already booked someone. Plus the Google Business Profile five-minute checklist.
Phase 6The Fast-Trust CloseHow I close in the DMs and on the table, my mottos, and the ManyChat auto-reply that books clients while your hands are on someone else — copy my flow word for word.
Phase 7Scale & CompoundBudget, reviews, Package Math that gets you paid up front — and the exact signal that it's time to hire.
The math

You don't need 50 new clients. You need three.

Say you charge $150 a session.

  • One new regular client, twice a month, is $3,600 a year. The course is $997 — seven sessions.
  • One package sale — buy three, get the fourth free, $450 up front — covers almost half the course the day you sell it. Two covers it.
  • Three new clients in your first month and you're ahead before you finish Phase 3.

Look at this the way you'd look at a table or a towel warmer: a business expense that pays for itself. $997 is the price of a few sessions, not a second mortgage.

Questions people actually ask
"How do I know this works?"My own numbers. Not a testimonial from someone else — my own traceable result, on my own page, this year, with the current algorithm. Go look at the account.
"There are cheaper courses."There are, and some are good. Most teach you to get followers, from people who built theirs years ago. This one is built from my own insights from last month, it is measured in bookings, and it hands you the calendar, the hooks, the prompts, the DM flow and my ad settings so you copy instead of study. If followers are the goal, buy the cheaper one.
"Is there a payment plan?"Yes. Pick "3 payments" at checkout: $367 a month for three months. One payment is $997 and saves you $104.
"What if I don't get results?"Do Phases 1 through 3, post daily for 30 days, and if you don't get a single new booking, I refund you. All of it.
"Do I get access to you?"Founding members get one recorded 10-minute review of their profile from me — what to fix, in order. There's no ongoing coaching and no group calls, on purpose. The system is the product. If you want someone to do it for you, that's the $18,000 program, and I've told you what I think of it.
"I don't have time."One post a day, off one recorded session. If you can't do that, don't buy this — and I mean that.
"I'm bad at editing."Lesson 5 is three things in CapCut. Lesson 5B shows you how I send Claude a raw clip and get a finished reel back. Pick whichever is faster for you. Either way, you still film.
"I'm still in school / just got licensed."Perfect. You'll start with the map instead of spending four months drawing it. Use the payment plan.
"I work at a franchise."Then you already know the ceiling. This is how you build your own book on the side until it replaces the paycheck. Phase 1 covers the legal part.
"It's a lot of money."One regular client at $150 twice a month is $3,600 a year. Two package sales pay for the whole course.
About Brenden

I'm 24. I'm a licensed New York State massage therapist, and I built Apex Performance Company from nothing while finishing school.

Before massage I was an athlete, and I still am. Collegiate soccer. Track. Horseback riding. Downhill mountain biking. At 21 I won nationals in New Orleans. At 22 I deadlifted 800 pounds. I coached myself to a bodybuilding show. I've also had a pec tear repaired, bilateral sports hernia surgery, and a broken foot — so I know what it's like to start over.

I'm not a celebrity selling a get-rich scheme. I'm a hardworking guy who taught himself this, and I want to show other small business owners it's possible — because I just did it.

Get the Roadmap
$1,500$997
One payment, or 3 × $367 at checkout.
15 of 15 founding seats left · then $1,500

Everything inside

  • The Roadmap: Zero to 1007 phases, 19 lessons, video + a one-task action box per lesson. Lifetime access, every future update.
  • The 4-Pillar Content EngineOne recorded session → a month of reels. The system behind 2M views a month.
  • The Views ≠ Bookings AuditMy own insights, on screen. What to look at instead of views.
  • Copy My Ad SetupMy exact Meta ad settings, on screen and on one page. Copy, boost, check on day seven.
  • The 30-Day Calendar + 50 HooksWhat to watch, film and post every day for a month, with the hook for each post already written.
  • The AI Prompt PackTen prompts that write your hooks, captions, DM replies, review asks and ad copy in your voice. Free ChatGPT or Claude. No setup.
  • The Claude Reel Editor (optional)My starter editing skill + setup sheet. Send Claude a raw clip, get back a reel with the hook, captions and cuts done.
  • The Fast-Trust Close + my DM scriptsHow I close without being a salesman.
  • The ManyChat Night ShiftMy exact auto-reply flow, word for word. It books while you work.
  • Package MathThe pitch that gets you paid up front.
  • Ten downloads30-day calendar, 50 hooks, the AI prompt pack, my ad settings, the Claude editing setup, ManyChat flow, DM scripts, review-request scripts, Google Business Profile checklist, the package pitch.
Founding members only — first 15
  • A recorded 10-minute review of your Instagram profile, from meI open your page and tell you what to fix, in order. Not sold anywhere, not available after the 15.
  • Top 3 Reels + Top 3 AdsThe three reels and three ads that actually booked people — and why — so you copy the structure, not the view count.
  • First access to everything I release nextThe hands-on technique tutorials come to founders first, at the founders' price.

Buy now — $997 founding price 3 payments of $367

Instant access. You're in today. Guarantee: finish Phases 1–3 and post daily for 30 days — no new bookings, full refund.

Not sure yet?

DM me ROADMAP on Instagram (@apexperformco) and I'll send you the free one-page version of the map. See all seven phases first. Then decide.

Everyone who grabs the free Roadmap in the first two weeks after launch is entered to win the full course, free — one winner.

No purchase necessary. 18+. One winner drawn at random two weeks after launch from everyone who requested the free Roadmap in that window. Winner notified by Instagram DM.